If you want to rank high in search engines, one of the most overlooked steps by non industry professionals is getting other site to link to your site, or what is actually known as Link Building.
 
Link building is by far the most overlooked step, and arguably the most important step in optimizing your site.  Why? It’s simple, search engines measures a site's importance by the number of relevant links that are pointing to it. Thus the more relevant links, the higher you should rank.  Think of each link as a vote or voucher that your site has relevant information that searchers are looking for.  Then understand that the major search engines are mainly concerned with one thing,  user experience.  With this being said,  Link Building is a must and should never stop! It should be an ongoing part of marketing your website.

Because of this, many link schemes have evolved on the Internet. These include paid links, mass directory submissions, paid blog reviews, automated 3 way and reciprocal linking gimmicks, blog networks and many more.  And before you get involved in any of these “black hat” gimmicks or “pay to play” schemes understand that the penalties for attempting to defraud or trick the search engines are severe, including being banned from the Search Engine Results Pages!

Although we simplified the process, many aspects are involved and should be considered when evaluating a link.  The most common ones are authority, relevance, trust and the anchor text. However, others factors come into play.  At Adthrift we take Link Building seriously, and vow to never put our clients business in jeopardy by participating  in black hat tactics.  All of our tactics are white hat tactics and will never put your site in jeopardy of disciplinary action or being black listed by any search engine.

Contact us today to discuss how we can help you in your Link Building game plan.